
Yeeha! Games, a top-tier gaming platform, has revealed a thrilling strategic alliance with Tokyo’s SOMSOC GALLERY during the Token2049 event in Singapore. This partnership seeks to unify the realms of Web2 and Web3, as both entities unveil a unique co-branded “HOUSEBOY” designer toy collection, signaling their official foray into the designer toy sector. On the 19th, Yeeha! Games showcased HOUSEBOY at the National Gallery Singapore.
Through this collaboration, Yeeha! Games and SOMSOC GALLERY have introduced a mascot——「HOUSEBOY」, set to launch as a limited-edition SOFUBI ONEOFF designer toy. Sofubi, a term stemming from English and adapted in Japanese, refers to soft vinyl figures crafted from pliable PVC material. The rich legacy of Sofubi dates back to 1966, evolving from a mere cultural icon to a substantial division of art toys, featuring designer and collectible variants. Renowned for their distinctive designs and exclusive releases, Sofubi toys have captivated collectors globally, making them incredibly desirable and valuable. The co-branded HOUSEBOY Sofubi designer toy seamlessly fuses time-honored craftsmanship with contemporary pop culture, embodying a new model of collaboration across Web3 and Web2, symbolizing future creative amalgamation.
This limited-edition designer toy sports a custom paint design inspired by Yeeha! Games’ signature brand palette, heightening its appeal for collectors and fans of both designer toys and the Web3 community.
As a foremost Web3 gaming platform leveraging cross-chain technology, middleware, content strategies, and game distribution, Yeeha! Games engages a broad audience, including Web2 gamers, through high-quality gaming experiences and intellectual properties. One of Yeeha! Games’ central strategies is to effectively merge Web3 and Web2 environments, a theme reinforced by its involvement in Token 2049. The partnership with SOMSOC Gallery is a critical step for Yeeha! Games in advancing this strategic direction. Located at the gateway to Harajuku in Tokyo, SOMSOC Gallery has been committed to bridging the inner worlds of artists with their real-world expressions since its inception in 2022. Through its alliance with Yeeha! Games, SOMSOC is set to explore more opportunities within the Web3 landscape.
Recently at the WebX Tokyo event, SOMSOC and HOUSEBOY debuted at Tokyo Tower alongside Yeeha!, garnering significant attention and praise from attendees. In response to requests from community members and creators, SOMSOC initiated a Yeeha! exclusive Lottery Sale during its visit to Singapore. By submitting an order form, creators and users from around the globe stand a chance to win a unique physical HOUSEBOY figure.
One of Yeeha! Games’ primary objectives is to collaborate with leading innovators and creators across the Asia-Pacific region, establishing a meticulously curated content hub and a rapidly expanding community. Through this partnership, Yeeha! Games not only showcases its strategic leap into the Web2 designer toy arena but also opens the door to fresh possibilities in cross-industry synergies between Web3 and Web2.
Looking ahead, Yeeha! Games and SOMSOC GALLERY plan to continue their collaboration, fostering the integration of art and gaming by launching additional designer toy NFTs, new artworks, and even mini-games, collectively exploring the vast potential of the Web3 ecosystem.