Key Insights
- Worldcoin has been rebranded to ‘World’, resulting in a 10% drop in token value.
- The new World ID 3.0 has been launched, featuring enhanced privacy capabilities.
Share this article
Worldcoin, co-founded by Sam Altman, has officially changed its name to World in a bold move presented during a significant event in San Francisco earlier today.
Altman and co-founder Alex Blania discussed the company’s prospective strategy, which includes substantial tech advancements and the rollout of their controversial iris-scanning orbs meant for identity verification.
However, following the event, Worldcoin’s token experienced a notable drop, declining close to 10%.
The organization revealed plans to expand the availability of orbs globally, utilizing upgraded NVIDIA Jetson chips for enhanced performance and efficiency.
Future initiatives consist of placing orbs in common areas like kiosks, coffee shops, and even providing home delivery for iris scanning services.
World also rolled out privacy enhancements with World ID 3.0, introducing tools such as Deep Faces aimed at addressing online fraud and deepfakes.
A new Super App was unveiled, which links to users’ digital wallets, while the World Chain blockchain has officially transitioned to mainnet.
World’s ambition to spread its verification orbs and promote adoption of the World ID framework may reflect its dedication to broadening the project’s footprint, yet the recent decline in token value hints at a more measured market reaction.