Jessie A Ellis
Sep 17, 2024 11:12
The UFC and VeChain have unveiled a strategic alliance designed to enhance the VeBetter ecosystem, with a focus on promoting sustainability through blockchain solutions.
The UFC, recognized as the leading organization in mixed martial arts, has revealed a major enhancement to its global marketing collaboration with VeChain, a robust blockchain platform for enterprises. This partnership is aimed at advancing the VeBetter ecosystem, as reported by VeChain Official.
VeBetter Ecosystem
The VeBetter ecosystem utilizes decentralized applications (dApps) to encourage sustainable practices. Users earn B3TR tokens for their contributions, which are logged on the blockchain, effectively ‘tokenizing’ their sustainable efforts. This initiative aspires to generate economic value and establish a technological framework for a circular economy, making blockchain technology more accessible for everyday users.
“UFC is thrilled to team up with VeChain to educate our vast global audience about the revolutionary potential of blockchain technology through the VeBetter ecosystem,” remarked Nicholas Smith, Vice President, Head of International Business Development at TKO Global Partnerships.
Partnership and Goals
This partnership underscores UFC’s dedication to fostering innovation and pushing forward sustainability initiatives through advanced technologies. Collaborating with Boston Consulting Group (BCG), VeChain positions the VeBetter ecosystem as a leader in sustainability efforts, offering pioneering solutions for companies to engage with Environmental, Social, and Governance (ESG) funds, which currently stand at $8 trillion and are expected to reach up to $30 trillion by 2030.
VeChain CEO Sunny Lu stated, “This initiative marks a significant progression in our endeavor to harness blockchain for societal good. With the support of BCG and UFC’s extensive global reach, we are creating opportunities for users, businesses, and institutions, driving the adoption of this new application platform while developing new financial tools that tackle longstanding challenges.”
About VeChain
Established in 2015, VeChain stands as a global frontrunner in enterprise blockchain solutions. Its platform, VeChainThor, enables the tokenization of assets and the widespread implementation of blockchain technology across different sectors. In partnership with Boston Consulting Group, VeChain introduced the VeBetter ecosystem, a sustainability-focused platform that rewards stakeholders for participating in eco-friendly practices.
For further details on VeChain and the VeBetter ecosystem, visit vechain.org or check out the platform at vebetter.com.
About UFC
UFC is the foremost mixed martial arts organization globally, with a fanbase exceeding 700 million and around 283 million social media followers. The organization hosts over 40 live events every year and broadcasts to more than 975 million households in over 170 countries. UFC’s list of athletes includes the world’s top MMA competitors from more than 80 countries. Its digital platforms feature UFC FIGHT PASS®, one of the premier streaming services for combat sports. UFC operates under TKO Group Holdings and is based in Las Vegas, Nevada.
For additional information, visit UFC.com and follow UFC on social media platforms, including Facebook, X, Snapchat, Instagram, and TikTok.
Image source: Shutterstock
