Donald Trump has officially announced the launch date for his World Liberty Financial cryptocurrency initiative—September 16, 2024.
In a video posted on his X account, he invited supporters to join him for a live event on Twitter Spaces that evening. Highlighting a shift from traditional banking, Trump stated in his message:
“We’re stepping into the future with crypto and leaving behind the slow and outdated big banks.”
Trump And The Future of DeFi
World Liberty Financial is set to be a decentralized finance (DeFi) platform designed to challenge traditional financial systems. The project has been in the works for several months, spearheaded by Trump’s children, Donald Jr. and Eric Trump.
Reports indicate that the platform will utilize the Aave protocol within the Ethereum blockchain and feature a credit account structure, facilitating easier borrowing and lending for users.
.@WorldLibertyFi pic.twitter.com/rHEGQXl4jL
— Donald J. Trump (@realDonaldTrump) September 12, 2024
The project is also expected to foster the adoption of US dollar-pegged stablecoins, bolstering America’s financial standing on the global stage.
The Trump family has been hinting at their intention to engage in the crypto market. Earlier this summer, Donald Jr. and Eric hinted at upcoming projects involving digital currencies.
This has generated interest and speculation in both political and cryptocurrency circles. Aiming to offer consumers alternatives to traditional banking services, the project’s whitepaper outlines its goal to advance the mainstream adoption of DeFi.
As of now, the total market cap of cryptocurrencies is at $1.9 trillion. Chart: TradingView.com
Security Issues And Critiques
As the launch date approaches, concerns regarding the security and transparency of the project have arisen. Critics, including Rep. Maxine Waters, have highlighted the risks associated with DeFi, particularly vulnerabilities to hacking and scams.
Waters specifically referenced World Liberty Financial, urging consumers and investors to exercise caution. Compounding doubts about the project’s legitimacy is the use of privacy services on its website tied to previous cybercrime incidents.
Despite these criticisms, segments of the crypto community have welcomed the initiative. Some see it as a daring step for the US to realign with the future of finance. Others, including Trump supporter and Castle Island Ventures partner Nic Carter, have expressed concerns that this venture could represent a misguided cash grab, potentially jeopardizing the positive momentum the crypto industry has built over the years.
The Political Climate
The timing of the launch, just weeks ahead of the US presidential election, is particularly intriguing. Trump has shifted his stance on cryptocurrencies, previously calling Bitcoin a “scam.”
His newfound acceptance of digital assets appears to be a strategic move to gain favor with the expanding crypto community. Throughout his campaign, he has promised to remove Gary Gensler, the current SEC Chair, should he be reelected, indicating an intent for a more favorable regulatory landscape for cryptocurrencies.
Featured image from www.history.com, chart from TradingView