[PRESS RELEASE – Singapore, Singapore, September 17th, 2024]
The largest martial arts organization in the world will utilize Sui’s technology for its products and the eagerly awaited mobile game ONE Fight Arena developed in collaboration with Animoca Brands
Sui, an advanced Layer 1 blockchain, has revealed its role as the official blockchain partner of ONE Championship (“ONE”), recognized as the biggest martial arts organization globally. ONE events showcase a wide range of martial arts, featuring elite athletes from over 80 nations competing in MMA, Muay Thai, kickboxing, submission grappling, and other categories. The partnership announcement was made during a panel discussion at Sui’s Singapore Builder House at Token2049, which is the largest crypto event in the world.
As part of this partnership, Sui will be incorporated into several ONE products, including ONE Fight Arena, the highly anticipated official Web3-enabled free-to-play mobile game developed with Animoca Brands and its subsidiary Notre Game. ONE Fight Arena will showcase ONE’s extensive roster of world champion martial artists and rich IP library.
The mobile game will utilize Sui’s state-of-the-art technology to deliver a unique gaming experience centered on genuine digital ownership, while enabling ONE to engage more profoundly with its worldwide fan base.
Sui’s integrations will also encompass a comic/manga series featuring ONE athletes accessible via zkLogin and operated by the Walrus protocol on Sui, in addition to a free-to-play pick’em game where fans can earn various rewards and phygital collectibles, blending both physical and digital realms.
“ONE Championship represents the fastest-growing major global sports property and has built a reputation for its forward-thinking and technological advancements,” stated Jameel Khalfan, Head of Ecosystem Development at Sui Foundation. “Being selected as their official blockchain partner and being incorporated into their technological infrastructure affirms Sui’s growth and adoption trajectory, providing us another chance to support the sports community with Sui’s technology.”
As the official blockchain partner of ONE, Sui is anticipated to achieve significant visibility and brand recognition through key scheduled events. These events will be accessible in-person for thousands and broadcast to millions globally across over 190 countries via a partner network that includes Prime Video, Sky Sports, Globo, Channel 7 HD, U-Next, Seven Network, and Disney+ Hotstar.
“In today’s competitive market, attracting attention requires high-quality, interconnected, and engaging experiences. By presenting world-class events, innovative gaming, second-screen functionalities, and harnessing Web3 technology, we seek to engage with fans on a more profound level,” expressed Hua Fung Teh, Co-Founder and Group President of ONE Championship. “Sui aligns perfectly with these goals, and we are excited to collaborate with them as our official blockchain partner to bring this vision to fruition.”
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