Sui Named Official Blockchain Partner of ONE Championship

Singapore, Singapore, September 17th, 2024, Chainwire

The premier global martial arts organization will utilize Sui’s technology for its products and the eagerly awaited mobile game ONE Fight Arena developed in collaboration with Animoca Brands

Sui, an advanced Layer 1 blockchain, has announced its role as the official blockchain partner of ONE Championship (“ONE”), the largest martial arts organization in the world. ONE showcases a diverse range of martial arts, featuring elite athletes from over 80 nations competing in MMA, Muay Thai, kickboxing, submission grappling, and other forms. The announcement was made during a panel at Sui’s Singapore Builder House at Token2049, the premier global crypto event.

This collaboration will see Sui integrated into various offerings from ONE, including ONE Fight Arena, the organization’s highly anticipated official Web3-enabled free-to-play mobile game, created in partnership with Animoca Brands and its subsidiary Notre Game. ONE Fight Arena will showcase ONE’s extensive roster of world champion martial artists along with its rich intellectual property library.

The mobile game will harness Sui’s cutting-edge technology to deliver an innovative gaming experience centered on true digital ownership, enabling ONE to engage with its global fan base in a more interactive way.

Sui’s integrations will include a comic/manga series focused on ONE athletes, accessible via zkLogin and powered by the Walrus protocol on Sui, as well as a free-to-play pick’em game where fans can earn a variety of rewards and phygital collectibles that merge the physical and digital realms.

“ONE Championship is the fastest-growing major global sports entity, renowned for its forward-thinking and technological prowess,” said Jameel Khalfan, Head of Ecosystem Development at Sui Foundation. “Being selected as their official blockchain partner and integrated into their technological framework is a testament to Sui’s growth and adoption momentum, allowing us another opportunity to support the sports community utilizing Sui’s technology.”

As the official blockchain partner for ONE, Sui is poised to achieve substantial visibility and brand exposure during high-profile scheduled events, which will be attended by thousands and broadcasted to millions across more than 190 countries through a network of partners, including Prime Video, Sky Sports, Globo, Channel 7 HD, U-Next, Seven Network, and Disney+ Hotstar.

“In today’s competitive environment, capturing attention requires high-quality, interconnected, and engaging experiences. By providing world-class events, cutting-edge gaming, and second-screen features while utilizing Web3 technology, we aim to forge a deeper connection with fans,” said Hua Fung Teh, Co-Founder and Group President of ONE Championship. “Sui aligns perfectly with these goals, and we are excited to partner with them as our official blockchain partner to realize this vision.”