Maneki, a meme coin inspired by cats and built on the Solana blockchain, has revealed a sponsorship agreement with the English football club Sheffield United.
The Solana-based Maneki (MANEKI) and the Sky Bet Championship side Sheffield United have launched the first football shirt sponsorship involving a meme coin. As per the official announcement, the cat symbol of MANEKI will be prominently featured on the Blades’ uniforms starting from October 18.
This strategic move will introduce the Solana meme coin to over 32,000 supporters at Bramall Lane, one of the oldest active stadiums in football, and to countless sports fans across England.
Since its launch in mid-May, Maneki has amassed over 73,000 holders, with its total token supply of 8.88 billion currently valued at $65 million on the Solana blockchain. Despite the announcement regarding the Sheffield United partnership, the meme coin’s trading price saw a slight decline, as reported by DEX Screener. Data from crypto.news indicated that MANEKI had experienced a remarkable increase of over 67% in value over the past week. 24-hour MANEKI price chart – Oct.
The partnership between Sheffield United and the SOL meme coin comes in light of the English Football Association’s prohibition on betting companies sponsoring teams.
As a result, cryptocurrency projects have aimed to fill this void, securing marketing opportunities within one of the largest sports industries worldwide. Notably, web3 startups and firms have invested a remarkable $170 million on sponsorships with Premier League and British clubs.
In an era where meme coins like Maneki swiftly achieve tens of millions in market capitalization and attract thousands of users within a short timeframe, the trend of crypto sponsorships in football may see significant expansion. With increasing adoption, more Solana-based meme coins could pursue promotional deals with sports organizations. According to Wintermute, meme coins accounted for over 40% of Solana’s total trading volume.
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