Runway and Lionsgate Join Forces to Transform AI in Filmmaking

Runway and Lionsgate have unveiled a pioneering partnership focused on transforming the film production landscape through artificial intelligence (AI), as reported by runwayml.com.

Innovative AI Model Development

This collaboration will concentrate on crafting and training a novel AI model specifically designed for Lionsgate’s vast proprietary catalog. The goal is to support Lionsgate Studios, filmmakers, directors, and other creative professionals in enhancing their projects by producing cinematic video content, which can then be fine-tuned with Runway’s suite of adjustable tools.

Michael Burns, Vice Chair of Lionsgate, highlighted the importance of this collaboration, stating, “Runway is a visionary, top-tier partner who will assist us in harnessing AI to create groundbreaking, cost-effective content creation opportunities. Many of our filmmakers are already thrilled by its prospective applications in their pre-production and post-production workflows. We see AI as a fantastic tool for augmenting, enhancing, and supporting our operations.”

Empowering Creatives with Advanced Tools

Cristóbal Valenzuela, co-founder and CEO of Runway, shared his excitement about the partnership, saying, “We are dedicated to equipping artists, creators, and studios with the finest and most potent tools to enhance their workflows and explore new methods of storytelling. The evolution of art is intertwined with technological advancements, and these new models represent our ongoing efforts to create transformative avenues for artistic and creative expression; the greatest stories are still ahead of us.”

Valenzuela further recognized Lionsgate’s outstanding creative team and their vision for incorporating AI into their productions. “Lionsgate possesses an incredible creative team and a clear vision for leveraging AI – we are eager to help realize their concepts,” he added.

Future Prospects and Expansion

As Runway continues its collaboration with Lionsgate and other studios, the company is looking into ways to license or offer these AI models as frameworks for individual creators wishing to develop and train their proprietary models. This strategy has the potential to democratize access to advanced AI tools, empowering a wider array of creators to utilize AI in their projects.

For businesses interested in customizing and refining models, further information can be found on Runway’s Enterprise page.

About Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) is a leading global entertainment company renowned for its premier motion picture and television studio operations, in addition to the STARZ premium global subscription platform. The company boasts a diverse entertainment content portfolio, supported by a library containing over 20,000 titles and a collection of iconic film and television franchises.

About Lionsgate Studios

Lionsgate Studios (NASDAQ: LION) ranks among the top independent, publicly-traded content companies. It merges a diverse motion picture and television production and distribution structure with a high-value portfolio of well-known brands and franchises. The studio is propelled by an innovative entrepreneurial spirit, making it synonymous with bold, original, and relatable entertainment for audiences globally.

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