Lamborghini and Animoca Brands’ division, Motorverse, are collaborating on a Web3 racing game aimed at revolutionizing immersive brand engagement in the automotive sector.
This partnership will introduce Lamborghini’s legendary vehicles to the Fast ForWorld Web3 racing game, connecting with Animoca’s community of Web3 motorsport aficionados.
Lamborghini and Animoca Team Up for a Web3 Racing Game
The collaboration will result in an engaging platform called Fast ForWorld. This space will allow fans, gamers, and car owners to explore, play, interact, collect digital items, and earn rewards based on their activities.
Additionally, players will have the opportunity to buy, sell, and drive Lamborghini’s iconic cars across various Motorverse games. Motorverse, a subsidiary of Animoca, offers a global ecosystem and community dedicated to digital vehicles, racing games, and motorsport culture, featuring a fresh gaming experience with interoperable digital car collectibles.
“Super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch,” the press release reads.
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This initiative positions Fast ForWorld as the car manufacturer’s hub for digital engagement and Web3 initiatives, serving as a platform to unite fans and partners. Importantly, the initial version is scheduled to launch on November 7, featuring a 3D wallet for users to store their digital possessions.
For Lamborghini, this strategy marks a deeper entry into the NFT (non-fungible token) arena. Two years ago, the automaker introduced a limited series of ‘World Tour’ themed NFTs, stemming from the early interest of Bitcoin investors in luxury driving experiences like owning Lamborghinis.
However, this interest diminished as Bitcoin millionaires shifted focus toward real estate, illustrating a more strategic approach to managing wealth. This new collaboration may help rekindle interest in the luxury brand.
“For every household that withdrew $5,000 from their crypto exchange account, one in 20 purchased a home,” Jason Kotter, a finance professor at BYU, remarked at that time.
For Animoca, this venture bolsters its ongoing progress in the cryptocurrency and blockchain domains. According to BeInCrypto, the company has made remarkable advancements, including a partnership with NFT marketplace Magic Eden.
As a frontrunner in cryptocurrency gaming and the metaverse, Animoca has also launched its own token, MOCA Coin, while eyeing a possible IPO in early 2025. The company is considering listing in Hong Kong or the Middle East, regions known for their favorable cryptocurrency regulations.
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These developments indicate Animoca’s commitment to creating shareholder value after its delisting from the Australian Securities Exchange (ASX) due to governance issues.
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