The iGaming platform BC.GAME has secured a groundbreaking $40 million agreement to become the “Official Principal Partner” of English football club Leicester City, as stated in an announcement from Leicester City on July 5. This collaboration represents one of the most pivotal in the history of Leicester City, with BC.GAME’s branding expected to be prominently displayed on the shirt fronts of Leicester City’s Men’s First Team and adult replica jerseys starting with the 2024/25 season.
As a part of this growth initiative, BC.GAME will launch its unique cryptocurrency, $BC, which acts as the native token for the BC.GAME platform. This token is designed to offer distinctive benefits to token holders and platform users through various incentives and features. $BC functions not only as the governance token but also as the utility token for gaming products on BC.GAME.
Introducing $BC: Enhancing the iGaming Experience
BC.GAME has launched $BC, a new cryptocurrency aimed at improving the player experience on its platform. In response to extensive feedback from the community, $BC seeks to offer users a more integrated and rewarding atmosphere. This token will play a central role in the gaming ecosystem, facilitating transactions for in-game purchases, unlocking exclusive features, and more.
The introduction of $BC signifies an important advancement in the platform’s evolution. This cryptocurrency will not only enrich the gaming experience but also cultivate a sense of community among players. By including $BC within the platform, BC.GAME guarantees users an effortless transaction process and exclusive perks that were not accessible before.
Since 2019, BC.GAME has strongly supported the Bitcoin Lightning Network, highlighting its dedication to progressing the cryptocurrency landscape. Reflecting this commitment, BC.GAME has creatively modified the ‘B’ in its logo on the jerseys to ‘₿’. As per the rankings on1ml.com, BC.GAME’s node ranks 16th, further underlining its significant presence in the crypto community.
Robust Tokenomics and Growth Plans
To drive the growth of $BC, BC.GAME intends to roll out community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, supported by a strong tokenomics framework, are expected to cultivate a lively market and ensure consistent value for users. The community airdrop will reward early advocates and active participants, while liquidity mining will maintain the stability and value of $BC.
BC.GAME’s extensive marketing strategy encompasses collaborations with influencers, alliances with other platforms, and targeted advertising efforts. These initiatives aim to boost the visibility and uptake of $BC, ensuring its success within the competitive cryptocurrency market.
Strategic Partnership with Leicester City Football Club
BC.GAME has also initiated a notable collaboration with Leicester City Football Club, spanning from August 2024 to May 2026. Under this agreement, BC.GAME’s logo will be displayed on Leicester City’s team jerseys, significantly enhancing the platform’s global exposure.
Celebrated for its unexpected Premier League victory in 2016 and its FA Cup triumph in 2021, Leicester City boasts a rich history and a devoted fan base. This partnership aligns with BC.GAME’s strategy to connect with prestigious sports organizations and leverage the club’s international appeal. The collaboration will not only enhance brand visibility for BC.GAME but also offer Leicester City fans engaging new ways to interact with the team.
