The $40 million partnership between BC.GAME and Leicester City Football Club marks a significant milestone in the history of both entities. This collaboration will help BC.GAME enhance its global reach and bring cutting-edge gaming experiences to users around the world.
Establishing a strategic alliance with Leicester City Football Club from August 2024 until May 2026 signifies a substantial advancement in expanding the BC.GAME brand’s international presence. Leicester City, celebrated for its incredible Premier League title win in 2016 and its FA Cup victory in 2021, has a rich history and a loyal fan base.
Susan Whelan, CEO of Leicester City, commented:
“We are excited to welcome BC.GAME to the Leicester City family – this partnership opens up new avenues for collaboration with a forward-thinking partner in an innovative domain for our club. As a prominent global leader in a fast-changing industry, BC.GAME has a proven history of successful sports partnerships, and we are eager to cultivate a relationship that benefits us both.”
Aligning with top-tier partners upon our return to the Premier League is vital for achieving our goal of re-establishing Leicester City among football’s elite, strengthening our competitive team, and enhancing the ultimate experience for our fans.”
This partnership will see the BC.GAME logo displayed on the men’s first team jerseys and adult replicas for the 2024/25 season. The brand new Adidas home kits for the 2024/25 season are now available both in-store and online.
The launch of the LCFC 2024/25 women’s home jersey along with the announcement of the team’s primary sponsor will take place on Saturday, July 20, ahead of the start of the Barclays Women’s Super League season in September.
Moreover, this partnership with BC.GAME will incorporate $BC tokens to offer fans additional benefits. The $BC token is the proprietary currency within the BC.GAME ecosystem, recently introduced to enhance gaming experiences. It serves multiple purposes, including management, in-game purchases, and access to exclusive features.
The $BC token is crafted to ensure smooth transactions while providing holders with exclusive perks within the BC.GAME environment. To back $BC, the project team intends to adopt various marketing tactics, such as incentive rewards, community airdrops, and liquidity mining. Community airdrops are particularly aimed at rewarding early supporters and boosting active engagement. Liquidity mining will help maintain the stability of $BC.
This collaboration aligns with BC.GAME’s strategy of partnering with prominent organizations, focusing on enhancing the gaming experiences available to its users globally.
Rayne Davis, Director of Marketing and Partnership Programs at BC.Game, stated:
“We are excited to partner with Leicester City, a club with a deep history, a passionate supporter base, and authentic global appeal. This collaboration presents a unique chance to introduce an exciting, secure, and responsible online gaming experience to a new audience, and we are looking forward to a fruitful partnership.”
About BC.Game
BC.Game is a community-centric online crypto casino, established in 2017. This iGaming platform uniquely blends a sportsbook, online casino, and online lottery. With over 8000 games in various categories – including slots, online gaming, sports betting, and cryptocurrency price predictions – this platform has transformed the online casino landscape.
The platform has solidified its presence in football through partnerships with the Argentine Football Association and is progressively venturing into the growing esports sector. BC.Game leverages blockchain technology to provide crypto enthusiasts with a fair and secure gaming environment where results can be verified independently through blockchain transparency.
This partnership is set to create thrilling opportunities for Leicester City fans, BC.GAME users, and the broader crypto community, signaling the dawn of a new era in the fusion of sports and digital gaming.
Stay connected with updates on this exciting partnership and more through BC.GAME’s social media channels:
Website: https://bc.game/
Twitter: @BCGameOfficial
Telegram: BCGameOfficial
Instagram: @bc.game
Facebook: BC.GameOfficial
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